It’s Scarface, but not as we know it

Posted by Tai on March 30, 2010 under Pop culture | Be the First to Comment

This has been popping up all over the place. Scarface reenacted by schoolkids. It’s not a real school play, but a cleverly executed hoax, dreamt up by Jonas Åkerlund, who was responsible for Lady Gaga’s telephone video.

Spotted on boing boing.

In the News 2

Posted by Tai on March 29, 2010 under News | Be the First to Comment


So The Times is instituting a paywall for its online content. There doesn’t seem to be an easy solution to get a revenue stream out of online news. People are hesitant to suddenly pay for something they’ve been getting for free. This coupled with the fact that many newspapers have become redistribution centres for Associated Press and Reuters articles means that there’s even less incentive to sign up. I’d like to point them to this story: a New York paper instituted a paywall and only 35 people actively subscribed.

CC licensed image from just.Luc on Flickr

In the News 1

Posted by Tai on under News | Be the First to Comment


The UK Labour Party is crowdsourcing its new election posters. The Conservatives are doing the usual, getting a big name agency to produce the slickest, most mockable, posters they can. Labour is co-opting its supporters to create their posters. The papers are saying that Labour is cash strapped. I can’t help thinking that this is carefully calculated to project a certain can-do, progressive, party of the people, image. But that would just be cynical, right?

Where does she get those marvelous toys?

Posted by Tai on March 23, 2010 under Pop culture | Be the First to Comment

Lady Gaga – Telephone as pop culture gold




I’ll be the first to admit that I don’t like Lady Gaga’s music. It’s really not my taste. What I like more is her astute handling of popular culture and fame, rather than her ability to hold a tune. Her music video, Telephone, is a nine minute opus glorifying Americana, kitch and controversy. It includes references to Queer Eye for the Straight guy, Porn Stars, Wonder Woman, Tarantino – Kill Bill and Pulp Fiction, Thelma and Louise, Michael Jackson, and a quick dig at other pop starlets.

Gaga's gaming references

References to games and sci-fi

Interestingly enough they give winks to gaming and geek culture, with nods to Star Wars, Dune, Command and Conquer and DOOM.


It also has, of course, plenty of product placement, some of it so explicit that it’s a pretty much a parody of placements in other pop videos: Plentyoffish.com, miracle whip, Coke, Wonderbread and Virgin mobile.

The real star of this cultural train smash is director Jonas Åkerlund. Jonas has been directing since 1988 and is the mind behind other controversial pieces such as Madonna’s American Life – pulled due to anti-US sentiment after 9/11 and Rammstein’s Pussy(NSFW) – featuring the band members engaging in hardcore porno. I wonder what will come from this man’s fevered brain next?

Watch Telephone here or here.

Retail Sucks, mostly.

Posted by Tai on under Retail | Be the First to Comment

CC image from The Green Album on Flickr

It’s not new, but I thought Marobella’s Branding Soapbox had something interesting to say on the state of retail advertising. It’s not surprising that the same old sale advertising just isn’t working like it used to. BIG PRINT, bright yellow and % off does nothing, especially when everyone is doing the same.

Read his article here.

That’s why interesting retail really stands out. When you’re wading through a sea of soon-to-be-recycled freesheets or missable sites, even something slightly out of the ordinary gets your attention.

Look kids! Interesting retail.

CC licensed image from The Green Album

Online copy for an online business

Posted by Tai on March 15, 2010 under Portfolio, Skyrove | Be the First to Comment


Some of my web copy has gone live on skyrove.com.
Skyrove are South African internet hotspot pioneers, making the web more accessible for ordinary South Africans. I’ve also rewritten their sales collateral and helped them develop their next product offering, which I can’t talk about yet.

Portfolio is up

Posted by Tai on under Introduction, Portfolio | Be the First to Comment

Creative commons photo from quacktaculous on Flikr

Well, after a bit of a struggle, my portfolio is up. Converting PDFs to JPG is needlessly annoying, and I’m still figuring out the wordpress format. Fun times.

Here it is: my portfolio

Creative commons photo from quacktaculous on Flikr

A New Start

Posted by Tai on March 14, 2010 under Introduction | Be the First to Comment

You’re never ready to start a blog. You just do it.

This is a learning experience for me, not knowing wordpress, not being familiar with the wide world of the blogosphere; but in my line of business you need to promote yourself. So this blog will hopefully give anyone who is interested in my copywriting work an insight into how I think, how I work and whether I’m the right copywriter for their agency or business.

You’ll probably see a lot of computer game related stuff popping up, It’s my one of my other passions, along with trivia, wierd and wonderful stuff and perhaps even a little bit of opinion on advertising and marketing.

Everyone has to start somewhere, right?